Lawrence Pierce - Perspectives
Best Practices | Design | Virtual Worlds | E-learning | Español
"Alcance Más" (all-kahn-say moss) is Spanish for "Reach More".
Alcance Más was chosen to express both a purpose and a style - to reach a broader audience and do so by communicating in native languages using dynamic graphics and relevant cultural themes, even music. In practice this may be as straightforward as providing a dual-language sign or a multilingual product label. More broadly, the intent is to relate to people in the ways that are authentic and meaningful.
Whether your reach is to Los Angeles or Hong Kong or Mexico City, putting your message in the native languages of your audience is the most direct way to increase appeal and acceptance. Understanding language characteristics and how they impact design is a highly detailed process. Did you know that Chinese sentences can wrap at any character, or that German nouns always begin with a capital letter?
To create a final product, your multilingual project should be designed in collaboration with world-class translation services. For the projects shown here, the translators were native language experts living in the countries of the target languages. When the translation is right, the message is right.
Bring your products, services and messages to your audiences in the languages they know best.
